What Happened to GSD Sports?

TLDR

I moved onto grander adventures.

The Vision

GSD Sports & Adventure was founded in Wilmington, NC to create a training ground that spanned fitness, combatives, firearms, first aid, scuba, and outdoor expeditions. It wasn’t just about classes — it was about challenge. Athletes and adventurers could earn challenge coins across eight verticals, proving mastery and resilience.

The Reality

The program was successful, but it was never going to scale into the kind of global work I wanted to do. Running a multi-discipline training brand was fun, but the economics were thin, and the time required took focus away from my larger ambitions.

The Legacy

Today, GSD Sports is officially retired. What remains is a record of the challenge coin system and the spirit of adventure it embodied. It lives on as part of the larger GSD ecosystem — a reminder that systems aren’t just intellectual, they’re physical, lived, and tested.

Today

To see where GSD is heading now, visit Niebuhr.global or GSD Research.